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SCHEDULE:

McDonalds, Disney, Apple, Nike, Tesla - The mere mention of these names evokes a feeling, thought, or action. In a single word, these brand names codify a set of values, complex ideas, and product promises that have led millions of people to action. What if you could harness the same principles and power of branding to lead change within your organization?

You don't have to be Don Draper on Mad Men. Your project doesn't have to be filled with Disney's magic Pixie Dust or Tesla's game-changing ingenuity. It's not about outcomes, but rather, it's about why the outcomes matter.

In this talk, we'll look at why people want to follow some brands and not others. Comparing attributes of great leaders and brands in their ability to lead people to action.

Learning Outcomes:

• Learn the difference between a boss and a leader.
• Practice the psychology of getting great results with "communicate to lead" skills.
• Develop "Crazy Good Leadership Skills" by taking responsibility for what is heard.
• How to establish the need for change – Start with Why, not How.
• Teach your Leaders to think like Entrepreneurs, & adequately assess Challenges &
Opportunities.
• The secrets to delivering powerful feedback.
• How to distill why your team matters to your customers, the real problem you solve, the future you
want to create.

J. Scott is a regular guy who grew up in gangland Los Angeles, dropped out of high school, and jumped out of helicopters as a rescue swimmer in the U. S. Navy. And… Over two decades ago, he founded 120VC. He’s about helping people, leaders, and their teams get sh*t done. Today, he lives in Tacoma, WA, serving his global customer base, launching new businesses, and exploring the outdoors with his family.

After dropping out of high school, J. learned all that anyone needs to be successful is to be disciplined, trusting, transparent when it matters, and accountable. With that recipe, he and 120VC have been helping Fortune 500 leaders, and their teams benefit from the transformative power of getting shit done #GSD.

His approach to #GSD isn’t magical. Nor does it require anyone to learn a bunch of new buzzwords, deploy technology, act smart, be smart, pray or drink any kool-aid. It just requires a little grit, courage, the willingness to take the first and second steps, and a commitment to never, ever, ever give up. Just get focused and do the work.

Jason has spent over 20 years leading global transformational efforts for DirecTV, Trader Joe’s, Blizzard Entertainment, RIOT Games, Sony Pictures, ResMed, AAG, Universal Music Group, Remitly, and others.

He is the author of two Amazon-bestselling books “It’s Never Just Business: It’s About People” and “The Irreverent Guide to Project Management, An Agile Approach to Enterprise Project Management.”

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