Stop Trying to Improve Customer Perception



As much as IT project leaders hustle to manage customer perception, most stakeholders don't understand or care to understand the complicated processes of technology-led initiatives. Until things break, they don't really care what teams do. All that really matters to stakeholders is that their problems are solved.

Instead of a constant focus on customer service and perception, there's a better way.

In this #GSD talk, we dive into finding the driving purpose of an initiative, the real-real problems that it seeks to solve, and framing a promised future stated that creates FOMO. Practical brand-building methods applied to projects to make them matter. Get the project funded, stakeholder buy-in, and participation with a clear pathway to that delivers the necessary and expected outcomes.


- Learn why IT Departments should stop trying to improve their customer's perceptions.
- Why it's more important to figure out your team's role in Improving Customer Satisfaction,
Employee Satisfaction, and Profitability
- Develop a "Team Brand" that MATTERS to your people and your customers and drives
the behavior you need, to achieve the necessary and expected outcomes.



J. Scott is a regular guy who grew up in gangland Los Angeles, dropped out of high school, and jumped out of helicopters as a rescue swimmer in the U. S. Navy. And… Over two decades ago, he founded 120VC. He’s about helping people, leaders, and their teams get sh*t done. Today, he lives in Tacoma, WA, serving his global customer base, launching new businesses, and exploring the outdoors with his family.

After dropping out of high school, J. learned all that anyone needs to be successful is to be disciplined, trusting, transparent when it matters, and accountable. With that recipe, he and 120VC have been helping Fortune 500 leaders, and their teams benefit from the transformative power of getting shit done #GSD.

His approach to #GSD isn’t magical. Nor does it require anyone to learn a bunch of new buzzwords, deploy technology, act smart, be smart, pray or drink any kool-aid. It just requires a little grit, courage, the willingness to take the first and second steps, and a commitment to never, ever, ever give up. Just get focused and do the work.

Jason has spent over 20 years leading global transformational efforts for DirecTV, Trader Joe’s, Blizzard Entertainment, RIOT Games, Sony Pictures, ResMed, AAG, Universal Music Group, Remitly, and others.

He is the author of two Amazon-bestselling books “It’s Never Just Business: It’s About People” and “The Irreverent Guide to Project Management, An Agile Approach to Enterprise Project Management.”


Include Standard Cancellation Policy? Registration fees are non-refundable. YES  
Include refund wording? not applicable No  
Include photo and video policy? Please review our photo and video policy here Yes  
Go / No Go Date 8/21/2023 YES  
PDU's earned Attendees can self report 1.5 Business Acumen PDU's YES  



$20.00 Member Tickets
$10.00 Early bird rate until July 28

$50.00 Non-member ticket
$40.00 Early bird rate until July 28

$15.00 All PMINYC Volunteers
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Type of category: Education Classes

Type of activity: Strategic

Date: August 24th, 2023

Hour: 8:00PM to 9:30PM

Registration close date: August 18th, 2023 at 12:00PM

# of PDUs: 1.5


Members: USD$20.00

Non members and Guests: USD$50.00