Calendar of Events

PMINYC Programs Team is excited to continue our Career Development Network Series with our fifth webinar, a Lunch and Learn themed around "Marketing Yourself to Your Next Career Opportunity" by Marty Gilbert. 

 

Many job seekers think that finding their next job begins with answering a lot of online ads. Wrong... particularly if you don’t like 100 to 1 odds, which is what you’re up against with most attractive online job opportunities.
Actually, a “new product launch” and a “job search” share in a great deal in common... they both require great MARKETING in order to stand out. If people don’t appreciate the value of a product, they won’t buy it. And the same is true of hiring companies that are looking for a great candidate.

That’s why 90% of the job search is all about marketing... positioning, packaging, messaging, targeting, promoting and persuading companies to realize that you are the best candidate that they’re going to meet. During this presentation I’ll show you how to approach each of these critical marketing initiatives which include some of the following;

• How to develop a personal branding statement and value proposition
• Accessing the “hidden job market”
• The power of effective cover letters
• The difference between resumes and LinkedIn profiles
• Building a target marketing campaign

About Our Speaker:

Marty Gilbert is the Founder and CEO of the NorthShore Executive Networking Group (NSENG at www.nsenginc.com), the largest job search organization in the US. The group is comprised of over 11,000 members, with more than 1 member landing a new job each day. Over the past 14 years Marty’s job search coaching, networking meetings, webinars and workshops have helped over 3,000 professionals to land new career opportunities. Additionally, his trademarked “What the Hell Approach to Job Search”® has gained significant notoriety as a unique methodology that enables individuals to accelerate their engagement with target companies and key influencers. Marty also is a frequent job search speaker at large university alumni groups including Harvard, Yale, Cornell, Howard, NYU, Chicago, Michigan and several others.

Marty also spent 18 years with Motorola, where he held several marketing, sales and general management roles and introduced many “industry first” wireless products. He served as Chief Operating Officer for STATS Inc, the nation’s leading sports data company that was also the driving force behind the book and movie, Moneyball, starring Brad Pitt. Marty’s career is highlighted by over 25 years of international experience that included an expatriate assignment in Tokyo with Dentsu Inc.,the world’s largest advertising agency, where his writing regularly appeared in Time, Newsweek,Business Week and Fortune magazines.

Meeting Agenda

• Zoom Doors open at 11:50 AM ET.
• The program begins at 12:00 PM ET and ends promptly at 01:00 PM.
  • 12:00 PM -12:10 PM Chapter Notes
  • 12:10 PM - 01:00 PM Presentation – Marty Gilbert
    
    

Location

Zoom access details will be sent from PMINYC Programs after registration closes on September 5th, 2024, at 4:00 PM. To ensure seamless access to the webinar, please add vpmarcom@pminyc.ccsend.com to your contacts.